The Great Business Lie: Why Chasing Profit Kills Your Company and How Serving Customers Makes You Rich
For decades, we’ve been told a great lie about business. It’s whispered in boardrooms, taught in business schools, and enshrined
Marketing strategy
The Soul of Your Business: Why Storytelling Is Your Most Powerful Competitive Advantage
In a world overflowing with products and services, a company’s features and price points are no longer enough to win
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The Great Pivot: Why Your Business Should Stop Chasing Money and Start Creating Value
In the business world, money is often seen as the ultimate goal. We’re conditioned to believe that the higher the
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