The Great Business Lie: Why Chasing Profit Kills Your Company and How Serving Customers Makes You Rich
For decades, we’ve been told a great lie about business. It’s whispered in boardrooms, taught in business schools, and enshrined
Brand Loyalty
The Great Pivot: Why Your Business Should Stop Chasing Money and Start Creating Value
In the business world, money is often seen as the ultimate goal. We’re conditioned to believe that the higher the
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